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Many of you know that JCPenney recently revamped their pricing strategy by eliminating most coupons and their “all over the board” sales. They now have introduced “Best Price Fridays” and month long values.
I have not made it out to one of their stores since the pricing changes so I’m looking forward to getting some advance notice on the Best Price Fridays.
What do you think about JCPenney’s new pricing strategy?